The Reason You Need Your Business To Break

“It’s supposed to break. Scale is all about getting to that next milestone. It breaks for you to rebuild to get to that next level.” 

In this week’s Wine Down Wednesday, @suneeramadhani discusses Mikitani’s Rule of 3 and 10 and why it’s a critical component of scaling your business. 


  • How Suneera’s company broke multiple times, and now it’s worth a billion dollars
  • Why it will be a good thing when your business breaks
  • Mikitani’s Rule of 3 and 10
  • How scaling requires more than money

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