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Mich Turner on Creating an Exceptional Customer Experience, Building a Business off of Referrals, and the Future of Baking

Founder of Little Venice Cake Company. www.littlevenicecakecompany.com, Mich is a pioneer  and authority in the baking world as well as a qualified Food Scientist. She held the position of  Patisserie Buyer for Harvey Nichols in her early career and now has over 25 years’ experience in the industry providing solutions and advising board level in the bakery, hospitality, retail and  food service sectors. She is described as ‘Queen of Couture Cakes’ thanks to her multi-award  winning designs and A-list clientele and among her many accolades, Mich has been named as  Harper’s Bazaar & CHANEL Entrepreneur, was presented as a life member of Scottish Bakers’  Association and recognised as a Satinice Artist of Excellence. In 2010, she received an MBE for  her services to the catering industry with further recognition from her industry in 2018 when  Mich was awarded the Freedom of the City of London and became an ambassador for the  GREAT campaign.

A successful writer and author of seven international bestselling books, her  latest, published in March 2020, Everyday Bakes to Showstopper Cakes has been submitted to  IACP Awards 2021.   As well as live demonstrations Mich chairs conferences and awards, is an accomplished speaker  on business and entrepreneurship, as well as the luxury market and delivering a bespoke  service, food waste management and environmental challenges and what drives her own  inspiration as well as a light-hearted insight in to the world of celebrities through their cakes. She  also speaks on current topics from dietary through to mindful baking and the positive impact  this can have on wellness. 2019 saw Little Venice Cake Company mark 20 years as a luxury business and the  announcement of its first cake atelier outside of the UK at Atlantis, The Royal in Dubai. 

In this episode you’ll hear:

  • How Mich embarked on the journey of cake making (2:56)
  • Sending a letter to every 5-Star hotel in London, Mich explained what she could offer to these establishments in hopes of gaining their business. (8:11)
  • How Mich leveraged her corporate experience as a supplier in the bakery and pastry department to learn more about running her own business (11:18)
  • Making the decision to break away from a full-time job and starting her own business, Little Venice Cake Company (12:39)
  • In the first year of setting up, Mich talks about the more famous commissions she received (17:35)
  • The importance of being involved first hand with the first 100 customers (22:01)
  • Mich shares the different projects she’s working on and the process of diversifying her business (26:49)
  • What is the future of baking and cake culture? (32:43)
  • Mitch tells us about her most favorite baking project (36:37)

FULL EPISODE TRANSCRIPT HERE

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