Founder of Little Venice Cake Company. www.littlevenicecakecompany.com, Mich is a pioneer and authority in the baking world as well as a qualified Food Scientist. She held the position of Patisserie Buyer for Harvey Nichols in her early career and now has over 25 years’ experience in the industry providing solutions and advising board level in the bakery, hospitality, retail and food service sectors. She is described as ‘Queen of Couture Cakes’ thanks to her multi-award winning designs and A-list clientele and among her many accolades, Mich has been named as Harper’s Bazaar & CHANEL Entrepreneur, was presented as a life member of Scottish Bakers’ Association and recognised as a Satinice Artist of Excellence. In 2010, she received an MBE for her services to the catering industry with further recognition from her industry in 2018 when Mich was awarded the Freedom of the City of London and became an ambassador for the GREAT campaign.
A successful writer and author of seven international bestselling books, her latest, published in March 2020, Everyday Bakes to Showstopper Cakes has been submitted to IACP Awards 2021. As well as live demonstrations Mich chairs conferences and awards, is an accomplished speaker on business and entrepreneurship, as well as the luxury market and delivering a bespoke service, food waste management and environmental challenges and what drives her own inspiration as well as a light-hearted insight in to the world of celebrities through their cakes. She also speaks on current topics from dietary through to mindful baking and the positive impact this can have on wellness. 2019 saw Little Venice Cake Company mark 20 years as a luxury business and the announcement of its first cake atelier outside of the UK at Atlantis, The Royal in Dubai.
In this episode you’ll hear:
- How Mich embarked on the journey of cake making (2:56)
- Sending a letter to every 5-Star hotel in London, Mich explained what she could offer to these establishments in hopes of gaining their business. (8:11)
- How Mich leveraged her corporate experience as a supplier in the bakery and pastry department to learn more about running her own business (11:18)
- Making the decision to break away from a full-time job and starting her own business, Little Venice Cake Company (12:39)
- In the first year of setting up, Mich talks about the more famous commissions she received (17:35)
- The importance of being involved first hand with the first 100 customers (22:01)
- Mich shares the different projects she’s working on and the process of diversifying her business (26:49)
- What is the future of baking and cake culture? (32:43)
- Mitch tells us about her most favorite baking project (36:37)
FULL EPISODE TRANSCRIPT HERE
Follow @ceoschool on Instagram for inspiration and exclusive behind-the-scenes you won’t find anywhere else. If you’ve enjoyed today’s episode, please leave us a five star rating telling us what you enjoy the most. We will be sending CEO School swag for the next 100 reviews so don’t miss out. Write a review and send us a screenshot at email@example.com to claim your swag.
Tune in to the episode at: