Lil Roberts on Creating a Fulfilling Life, Finding a Career That Lights You Up, and Focusing on Your Impact

A South Florida native, Lillian Roberts prides herself on building customer-centric companies that are built on teamwork, technology, and integrity. A serial entrepreneur with a passion for small business, she is known as an innovator with an enviable ability to foresee market trends. After a successful exit from the manufacturing industry, Lillian serves as CEO and Founder of Xendoo, a cloud-based Fintech company based in Fort Lauderdale.

Lillian also appeared on the premiere episode of CNBC’s “The Job Interview,” which featured Xendoo and prospective bookkeeper candidates go through a rigorous interview process. 

Lillian serves on the Board and is an active member of the South Florida Chapter of the global Entrepreneurs’ Organization (EO). A lifelong learner, she fosters a professional working environment where people have the opportunity to continuously grow and develop.  

In this episode you’ll hear:

  • Lillian’s childhood growing up in South Florida and experiencing tragedy from a young age that instilled perseverance. (3:59)
  • Figuring out what makes you happy and questions to reflect on four areas of life decide if it’s fulfilling and contributing to others. (12:56)
  • Lillian shares how to find a dream career, perfect company to work for or build a business you love. (24:22)
  • An analog exercise that will help you figure out what’s important in your life and where to spend your time. (29:24)
  • Details on her cloud based accounting company, their unique customer recognition program and where to connect with Lillian on the Clubhouse platform. (38:14)

Connect with Lil:

Clubhouse: @lilroberts 


This episode is sponsored by the club, a Quarterly box and digital monthly community to help you level up and leadership and life. Learn more at

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