Dr. Tracy Alloway on How Women Think and Learn, Being Authentic as a Leader, and What Drives the Decisions That We Make

Tracy Packiam Alloway, PhD, is an award-winning psychologist, professor, author, and TEDx speaker. She has published fifteen books and over one hundred scientific articles on the brain and memory. Dr. Alloway shares her insights about the brain with Fortune 500 companies, and her research has been used in the New York Times,the Wall Street Journal, Forbes, and Bloomberg. As a teaching professor and in her private psychology practice based in Jacksonville, Florida, Dr. Alloway helps many women learn how to use their uniquely female brains to live their best lives.

In this episode, you’ll hear:  

  • Dr. Alloway shares how she embarked on her journey to being  a psychologist and the two primary discoveries she has about the way women think (4:32)
  • How we make decisions when we are under stress and how we can  unlock the rational side of our brains (5:07)
  • Do women have to be more “masculine” to be taken seriously in leadership positions? (10:23)
  • Why being inauthentic leads to higher levels of stress and how to lean into “feminine energy” in leadership ((13:05)
  • The importance of positive affirmations (and the research that backs this up!) (19:52)
  • Dr. Alloway shares her path to writing her book (29:52)
  • Discussion around if there are cultural differences globally to the way women make decisions (35:06)


This episode is sponsored by the club, a Quarterly box and digital monthly community to help you level up and leadership and life. Learn more at

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