Dr. Dionne Laslo-Baker on Building an 8 Figure Organic Food Brand, Turning Challenges into Opportunities, and the Importance of Advisors

Dr. Dionne Laslo-Baker is a Canadian expert on the impact that environmental toxins, like pesticides, have on child health. A PhD medical researcher in the field of maternal-fetal toxicology, her doctorate focused on the effects of exposure to chemicals during pregnancy on fetal development. This led her on a life-long quest to provide her own family with healthy, clean-ingredient foods and then to the realization that food companies and the choices they make can be a force for good in the world. Dionne founded DeeBee’s Organics on a mission to make ‘conscious’ snacking unbelievably delicious! She was recently recognized as the only Canadian entrepreneur selected for the EY Entrepreneurial Winning Women™ North America Class of 2019. In this episode you’ll hear:

  • Dionne shares how she went from standing in her kitchen, making popsicles with her kids, to selling her product in stores across Canada. (2:43)
  • How she took her scientific research background to create her product and persevered even when the cards were stacked against her. (6:18)
  • Learning the ins and outs of the distribution process and understanding your margins for profitability and scale. (11:33) 
  • Why you should seek advisors who have been through similar challenges and know your industry. (22:23)
  • Dionne’s advice to herself before hitting the 2% club and the importance of surrounding yourself with a tribe of other strong women. (28:13)
  • How the grunt work that propels you past the million dollar mark will help you be creative and innovative to reach the next level. (40:33)

This episode is sponsored by the club, a Quarterly box and digital monthly community to help you level up and leadership and life. Learn more at join.theceoschool.co/theclub

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